The role of social media in today's world is continuously growing, especially in law enforcement.
In the past, America's Missing: Broadcast Emergency Response System Alerts, or AMBER Alerts, were available to anyone on Facebook through their local law enforcement's Facebook page.
Now, Facebook users can access the AMBER Alerts directly from their state's AMBER Alert page by signing up under Facebook apps. Once the Facebook user receives a bulletin on their newsfeed, alerting the public of an AMBER Alert, the user can easily share the bulletin with friends.
"We're looking for information, and the more information we can get, the better we can respond and the quicker we can respond. So, even if you're not sure of something, you don't have to be 100 percent sure of something to contact the police department," said Detective Lieutenant Michael Wasie, Marquette City Police Department.
According to AMBERalert.gov, around 800,000 children are reported missing each year.
AMBER Alert has been credited with the recovery of 656 of those children since it began in the late 1990s.