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      It burns!

      For Facebook Friday, we take a closer look at sunburn. It can be treated with easy-to-find products, but some cases may require medical attention.

      Sunburn and the beach often go hand in hand, even with sunscreen, and once you have it, it can take days to heal. For prevention, doctors recommend using SPF 35 or higher and to reapply frequently, especially when going into water.

      Sunburned skin is notoriously painful. Experts recommend drinking water, keeping the skin cool, and moisturizing to minimize the pain. The best products contain aloe.

      "Aloe will not shorten how long you have the sunburn, but it will help with the symptoms, like that pain," said Sam Wiltzius, Staff Pharmacist at Walgreens.

      Sometimes aloe isn't enough. Cases of severe sunburn can have other physical effects, like fever and sickness, not to mention extreme pain.

      On Facebook, Chey Emard says, "It felt like someone ripped my skin after setting me on fire, then threw a mixture of rubbing alcohol, salt, and lemon juice on me."

      Blisters are the tell-tale sign of severe sunburn.

      "If you see blisters on there, then it's probably a severe sunburn, and I would say if it's a sunburn that involves over 50 percent of your body, then you probably need to seek medical attention," said Dr. Michael Harl, Plastic Surgeon and Medical Director of the Wound Clinic at Marquette General Hospital.

      Severe sunburn will eventually heal, but doctors say it may not be the end of the problems.

      "Long term and later in life, it increases your risk for skin cancer, so it's important to know that your behavior now can affect your health later on down the road," Dr. Harl said.

      Dr. Harl recommends following up with a dermatologist as you age and to watch for skin lesions.