Forty business proposals and a four-way tie later, a winner was finally decided in "The Edge" business competition, a contest looking for the next up-and-coming successful idea.
A team in Gwinn invented KoozieLight, a koozie that lights up whenever you put a drink in it, and they're the newest group of entrepreneurs in the U.P.
"Our ultimate goal is to manufacture them right here in the U.P. We do make them now on a limited basis. We want to obviously grow and expand as we penetrate the market with the product. The potential is kind of limitless, so we see more jobs here in the U.P," said contest winner, David Beaudette.
When the light bulb went off to create the koozie, the team knew they had a chance at winning. The creators say the whole point to KoozieLight is to let your drink shine. And with three lightbulbs in the bottom of the koozie, it'll be sure to have your drink glowing.
The prize for the contest winners is $10,000 worth of business consulting from U.P. businesses, specializing in everything from marketing to finance.
"We love the opportunity to really attract a wide market. This is a unique product. It's a simple product. There really are no significant impediments to entry into the marketplace," said E-Loft President David Saint-Onge.
The winners have already received some of their consulting.
To order a koozie, visit their website.