In just five days, the deadline will have passed for most Americans to sign up for health care under the Affordable Care Act.
While the Obama Administration has extended that deadline for people with special circumstances, they're still working hard to try to get as many people as possible to sign up.
But that final push has a hefty price tag attached.
Some of the biggest names in basketball are now part of a new ad campaign to sell the Affordable Care Act to the public.
Using lines like,"Find out how you can get lower monthly payments as part of the new healthcare law," and "Enroll today so you can stay in the game."
According to recent reports, just in the last three months, the Centers for Medicare and Medicaid services will have spent $52 million on advertising for Obamacare.
That's $17 million a month.
Or if you take sign ups in January, which were about 1.4 million, that means it cost about $15 per person in advertising
"15 dollars may not sound like a lot when you start talking about tens of billions of dollars for the website, advertising, it really starts to hit home and this is just the beginning," said David Williams
Williams, with the Taxpayers Protection Alliance, says taxpayers may not like the fact their money is funding a huge Obamacare ad campaign.
"This isn't Coca Cola or Pepsi. This is the Government. This is health care. People aren't going to decide whether they want health care like they base their decisions on soft drinks or cars," said Williams.
Supporters of the President's healthcare plan say the aid campaign is a slam dunk, especially since the target audience here - young people - are at the heart of making the Affordable Care Act actually affordable.
"This is to let people know they have life saving aid available to them. How can we not afford to pay a relatively small amount of money to make sure people know they can save their lives?," said Radio Host Mark Levine.
As the clock ticks down, the Obama Administration is hoping the final push will pay off.
Tonight in the Daily Pulse we're wondering: Should tax dollars be used to advertise Obamacare? Yes or no? Why or why not?