Anyone who happened to be roaming around the Boat, Sport and RV Show at the Superior Dome this weekend may have noticed a green Jeep with a tent on the roof.
Roam Automotive is a company based out of Munising that will customize a Jeep any way you want it.
Roam Automotive is the only American Expedition Vehicle dealer in the U.P. and the founders of Roam say their goal is to give people the opportunity to explore everything the U.P. has to offer.
"You've heard the saying that if you do what you love you'll never work a day in your life and that's really what Roam and Roam Automotive is. It's us documenting and sharing and exposing other people to it that may not be aware of how easy it is to load up, take the kids for a weekend, go to the tip of the Keweenaw Peninsula and see the best sunrise you've ever seen in your life," said Tom Dolaskie, founder of Roam.
Roam Incorporated was started by Tom Dolaskie, his cousin T.J. Lassila and T.J.'s wife Amy Lassila.
Roam is a spin off of the Annual Upper Peninsula Overland Trip. AUPOT promotes adventure tourism in the U.P.
Roam Automotive has been in operation for the past three years. Last summer, the company also started a clothing brand.
"Roam is a brand without boundaries," Dolaskie said.