An opportunity for local businesses to turn on the possibilities for their business. That's what Uppertunities is all about.
Organizations showcased products, services and events Wednesday throughout the Upper Peninsula. Experts discussed best practices, how to overcome obstacles and create a successful business plan. Alex Kofsky of MIUpperhand.com said, "We wanted to be here to create awareness about our organization and our online store."
David Lorenz, Manager of Public and Industry Relations for Travel Michigan, the organization that created the successful Pure Michigan campaign, noted, "Tourism is one of the big industries in the U.P. This is an important industry. It is a serious industry. It means jobs."
The annual Uppertunities Conference helps companies improve customer service, marketing and media usage to promote their business.