The city of Escanaba will now be a part of the Pure Michigan advertising campaign.
The Bays de Noc Convention and visitors bureau has teamed with the Michigan Economic Development Corporation to make this possible.
They have a budget of $120,000. Half of the money came from the bureau while the other half came from the state.
The ad will highlight the importance of our natural resources and the small town vibe of Escanaba.
The campaign will be running from May 12 through August 17 in Traverse City and Milwaukee.
â??Weâ??re hoping this campaign will help to increase tourism in our area,â?? said Bays de Noc Convention and Visitors Bureau marketing assistant Rick Elrod. â??And, let people know that Escanaba is the place to be and itâ??s a great place to bring your family and spend a few days along the bays.â??
As part of the new campaign, the Bays de Noc CVB will have a new website.
Pure Michigan is one of the most successful state marketing campaigns in the nation.