When JoAnne Garrow??s brother, Mark, passed away five years ago, she decided to honor his life in a unique way. JoAnne started Caught Dreamin?? to share her brother??s artwork as well as showcase her own creations.
??I think he would love it, I think he could love that I??m pursuing this,?? said Garrow. ??I think he would like that it??s going towards goodwill. I feel confident that he would be happy about what I??m doing.??
These items are designed to increase social awareness and benefit various organizations in need. One group, the Great Lakes Recovery Center, which focuses on cases of addiction, is especially important to JoAnne.
??So many people that I know, almost all of my friends, have people who suffer from some sort of an addiction,?? said Garrow. ??It??s a huge issue that we deal with in society today.??
Mark used to read poetry to JoAnne as a child, and one poem in particular is especially close to her heart: ??The Raven?? by Edgar Allen Poe. Every time JoAnne sees a raven she is reminded of her brother, which was the inspiration behind the logo for Caught Dreamin??, as well as her tattoo.
??All of the sudden again I was working on that logo and I was like, ??That??s the name! Caught Dreamin??. It just seemed to happen through him,?? said Garrow. ??I feel like he??s been guiding me and working through me as sort of my silent partner.??
Aside from their website, Caught Dreamin?? products can be purchased at Garden Bouquet and Design in Downtown Marquette. Even though the products have only been in stores a few weeks, people can already see its ability to become something in the future.
??It??s simple enough and yet deep enough in terms of meaning and significance that I think there??s potential,?? said Kim Smith, owner of Garden Bouquet and Design. ??That would be my dream come true.??
JoAnne sees the potential as well. She hopes to see Caught Dreamin?? inspire others to get involved in her cause.
??Right now, I??m focusing on addiction and how recovery can help,?? said Garrow. ??I just want people to know that people suffer from addiction and it??s a disease, they can??t help it. I just want to encourage compassion; I want to encourage people to educate themselves on these types of issues.??
In the future, JoAnne hopes to see Caught Dreamin?? transform into a series of art projects that reflects our society today and encourages goodwill.